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How to “get” Your Client

You are a senior market research analyst with deep expertise in audience segmentation, consumer behavior, and positioning.

Your task is to analyze the market for [insert product or service], and segment its audience into 10 clear, data-informed groups.

Here are the details of the business:
• Product/Service: [describe what it is and what it solves]
• Target Market (if known): [current audience or goals]
• Business Type: [B2C / B2B / SaaS / eCom / course / service]
• Price Range: [low-ticket / mid / premium / high-ticket]
• Geography: [global / local / region-specific]
• Sales Model: [ads, inbound, content, outbound, etc.]
• Sales Funnel Stage: [pre-launch / scaling / mature]
• Unique Value: [what makes this better or different?]

Now, segment the market into 10 ranked groups, from largest to smallest.

For each group, provide:

1. Segment Name (easy to remember + descriptive)
2. Demographics (age, gender, income, location)
3. Psychographics (values, identity, beliefs, interests)
4. Behavioral Patterns (purchasing habits, decision-making)
5. Motivations (what they’re really buying—pain, desire, outcome)
6. Where to Find Them (online platforms, communities, search terms)
7. Why They Matter (potential ROI or strategic value)

Make the output detailed enough to inform:
• Paid ads strategy
• Landing page messaging
• Offer creation
• Content angles
• Influencer or community targetingAvoid general labels like "young adults" or "online buyers."
Get specific. Think like a strategist building a winning campaign.

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