Chapter 0 - The beginning … the 7th killer …or more like a deadly sin … Its june 2025. I am doomscrolling at midnight. In 20 straight swipes, I saw: 3 copycat watch brands 2 gut-health powder startups and 6 identical skincare reels. Different logos.  Same ads. Same beige. "Why does it all look like…

Chapter 0 - Pre-Flight Self-Test 0.1 Five-question diagnostic for parcel cost readiness. Answer these to gauge your vulnerability to rising shipping costs: Have you audited invoices for hidden surcharges (e.g., Additional Handling fees rising 19.5% in 2024)?  Do you know your top 3 shipping zones and weight profiles? (Zones 5-8 saw 6%+ hikes) 1…

Chapter 0 - Pre-Flight Self-Test  Are You Already in the Danger Zone? 1. Five-Question Diagnostic This week I thought we’d go back in school and do something fun.  Grab a notepad. Answer “yes” or “no” to each line: Do you know last month’s chargeback-to-sales ratio to the second decimal? Can you list the top 3…

The $400B Drain You’re Ignoring Chapter 1 – INTRO Returns aren’t just a cost, they’re a slow bleed. They are a sure way to lose a relationship IF not handled right !  E-commerce is obsessed with forward motion , acquisition, clicks, conversions. But what if the real damage happens on the way back? When a…

Part 3 in our 7-article roadmap—the guide we wish existed on day one. 7 deadly sins for your business.  Read the series end-to-end, apply what resonates, and reach out for support. Context first → https://ecomhackers.ai/2025/05/11/the-7-silent-killers-that-stall-e-commerce-brands-between-500k-10m/ Full archive → https://ecomhackers.ai/articles/ Today we tackle Scale-Killer #3—Freight shocks and supply-chain chaos, plus the fixes that steady the ride.…

Chapter 1 – Series Context Episode 2 of the same 7-part roadmap we wish we’d had when we began. 7 deadly sins for your business .  Make sure you read the whole series and implement aggressively, then ping us with questions. Start with the master post → https://ecomhackers.ai/2025/05/11/the-7-silent-killers-that-stall-e-commerce-brands-between-500k-10m/ Library of all episodes → https://ecomhackers.ai/articles/ Dive…

Why Customer-Acquisition Cost (CAC) Is Eating Your Margin and what System to use to Bring CAC Back Under Control Intro  Scary stats just revealed :  Every new customer you win this year already costs up to 60 percent more than five years ago and that bill rises every quarter. The real profit killer is…